The Adsense automatic ads They are a feature that allows you to include ad units throughout your website and its content with just a code snippet.
Since Google launched them in its initial version of page-level ads just 4 years ago, it has been polishing them and adding new features.
But just this week has announced an important change that will give them much more prominence.
Which automatic ads are the most profitable?
How to optimize them?
How to configure them correctly?
Adsense automatic ads are a very interesting option to fill in our most extensive content and get ads exclusive to the mobile version of our pages.
The first to appear were the bullet points and anchors, and they added the in-article, in-feed and related content as native formats, and finally, they added the traditional display formats.
However, with the announcement of October 8, 2019, they will now work on any page with traditional ads without using the initial code.
How to set up automatic ads if you already use them
Google offers you the same code of automatic ads when you add a new website to your account, instead of having to add one manually.
Formerly this functionality was called Quick Start, which replaced the Official Adsense WordPress plugin when it was discontinued.
Then it was enough to go to your Adsense panel> Ads> Automatic ads, and then choose the formats you would like to display.
You can also create URL groups to which to apply a different custom configuration to the global one, giving you greater control over the type of ads that would appear on those pages.
As you will see later, this initial configuration changes and is simplified.
New automatic Adsense ads
What changes now?
Well, from October 27, 2019 that additional code will not be necessary, and automatic ads will appear by default on all websites that use traditional Adsense banners.
It may seem a counterproductive measure, but let’s see that there is nothing to worry about.
Check your current automatic ad settings
Once you start the review, it indicates the websites that already use them and allows you to customize the configuration with a more complete and friendly interface.
In this step the system tries migrate the configuration you already have Applied to all your websites, although it does not show them all.
You can skip this step and give it to save and apply the settings you currently use.
But I recommend that you review each of the websites to be sure that the options you chose with the new version of automatic ads will remain.
Preview automatic ads by web
Once you enter a website, it shows you a preview of the home and the ads that will be displayed on both desktop and mobile:
In the right column we can enable or disable automatic ads for this website, as well as allow the automatic optimization.
This last I do not recommend it, because it also affects the banners that we have placed manually.
As you can see, I only keep the ads in-page (in-article) and the bullet points.
If you scroll through the preview, it will indicate the spaces that already use normal ads and iframes where you cannot place automatic ads (YouTube videos for example) and the spaces where you could do it so you can delete them if you don’t want them:
Where there is a space for an automatic ad, you can delete it if you are not interested by clicking on the trash can icon.
I recommend you do the review browsing the different types of content on your website in the same preview (post, static pages, categories, etc).
This way you can be 100% sure that the setting of ads that interest you most.
Remove automatic placements
After Adsense has taken the new configuration, I have tried to eliminate some positions that do not interest me on a website so as not to overload.
Clicking on the trash can icon in the specific ad opens a window to indicate the reason why you want to delete it:
Select the one that best suits and click send.
This is important. The form to send comments with the screenshot will open immediately. Write anything and do not attach capture. Click on send and then the change will be applied and you will see the location removed in the “Ad formats” section.
By clicking on the eye icon you can show or hide those locations to continue optimizing.
If you click on the blue message of the banner in question, you will re-admit that location for automatic ads.
Auto Ad Density
A new feature that they have enabled is the loading of ads, which allows you to adjust the density of automatic ads to balance the saturation of the page.
You can leave it by default in half, and reduce as they appear on your website:
This option already existed with the URL groups in the previous interface.
Here you can specify the URLs in which you don’t want any type of automatic ad to appear (legal, contact, subscription pages etc. thin content let’s go)
When you click, a panel is displayed so you can review them or add new URLs:
New automatic ad settings panel
Once we finish the new configuration of automatic ads, it will show us the first list with the validated websites, and when it continues, it will take us to the new Adsense ad management panel.
Here they have already removed the automatic ads menu from the left column, and replace it with Overview:
Here is an interesting change: The main Adsense code is simplified to a single line, and add the data-ad-client to the initial script.
You can use this, or the previous code of automatic ads if you do not want to waste time replacing it on all the websites you have.
I recommend that you change it, since it is shorter, simple and in the end is what Adsense tells you.
Ad management by the website
As you will see, in this first tab it shows you the different websites that you have and whether they use automatic ads or not, as well as quick access to the performance report of each one of them.
To create or manage traditional blocks, you must go to the “By ad unit” tab, where you will see the management panel and the creation of old ads.
From here you also have access to automatic ad settings for AMP pages.
Most profitable automatic ads
As you can see, the automatic Adsense ads that are giving me the best performance are the vignette and in-article.
They may work differently on your websites, but because of the tests I have done to date, they are the ones that offer me the best configuration in relation to income, saturation and user experience.
I also have full-screen immersive ads enabled because they have a spectacular performance.
These appear automatically in full screen when scrolling on mobile when Adsense considers that they will obtain a higher than average CPM
When they occupy the entire screen, it blocks the scrolling until you scroll again, which ensures a really high visibility rate.
Unfortunately, this is a beta functionality that does not enable everyone (appears in the Optimization menu> Labs)
When to use automatic ads?
I recommend that you enable them Once you have achieved the best configuration with the traditional blocks.
Make a list of URLs to exclude, and focus especially on optimizing pages with more extensive content, where automatic ads serve to fill in the empty spaces with this type of ads.
I hope this Adsense automatic ad guide helps you set them up in the best possible way.
If you have any questions, you have me in the comments