Actually, the question does not have much mystery. Simply go to your Adsense account, go to Reports and select «Countries».

There you can see the average CPC that all your websites get in each of the countries from which you receive traffic.

Do you want to compare it with mine?

Surely you get very interesting ideas

Details on CPC by country

Before you continue reading, you should know that the figures I am going to show correspond to an all websites of included in my Adsense account since I started monetizing in 2011.

Also, all my websites are aimed at Spain and Spanish-speaking countries, so they are not representative of 100% of the performance of each country, in addition to I don’t monetize high CPC niches, where the figures may be higher.

However, it is a true reflection of the global advertising competition.

It may interest you: how to increase Adsense CPC

Which countries have higher CPCs with Adsense?

In bold frame the best Adsense CPCs from countries that are really representative for their click volume (minimum 100) so do not take into account countries with few clicks, I leave them only as a reference.

Note: Once inside the countries report, create a custom tab to add the CPC and Clicks, since if you go to the Clicks tab, it will only take into account the revenue from CPC bids, and not the global one. I explain this difference in this video.

COUNTRY CLICS CPC (EUR)
Sudan one 0.55
Martinique 6 0.32
U.S 35294 0.31
Slovakia 14 0.31
Spain 341626 0.29
Puerto Rico 4770 0.26
Australia 188 0.25
Canada 1097 0.24
United Kingdom 2401 0.23
Nigeria 13 0.23
Latvia 4 0.23
Switzerland 1032 0.22
Norway 140 0.22
Germany 1618 0.21
Ireland 192 0.2
Iran 14 0.2
Estonia two 0.2
South Korea 22 0.19
Bahrain 4 0.19
Seychelles 3 0.19
Unknown region 421 0.18
Netherlands 442 0.17
Singapore Four. Five 0.17
Guinea-Bissau 4 0.17
France 1660 0.16
Denmark 86 0.16
New Zealand 69 0.16
Pomegranate 4 0.16
Kyrgyzstan one 0.16
Sweden 286 0.15
Taiwan twenty-one 0.15
Italy 1529 0.14
Austria 139 0.14
Greece 58 0.14
Gibraltar twenty 0.14
Oman twenty 0.14
U.S. Virgin Islands UU. eleven 0.14
Monaco 5 0.14
Chile 55390 0.13
Belgium 382 0.13
Indonesia 64 0.13
Finland 49 0.13
Slovenia 17 0.13
Brazil 1627 0.12
Portugal 651 0.12
United Arab Emirates 135 0.12
Bulgaria 63 0.12
malt 22 0.12
Democratic Republic of Congo two 0.12
Mexico 111876 0.11
Israel 256 0.11
Japan 221 0.11
Romania 106 0.11
Poland 71 0.11
Taste 53 0.11
Tunisia twenty-one 0.11
Philippines 14 0.11
Argentina 84066 0.1
Turkey 43 0.1
Cameroon 31 0.1
Libya one 0.1
Peru 54708 0.09
Andorra 435 0.09
Czech 65 0.09
Luxembourg 54 0.09
India 3. 4 0.09
China 2. 3 0.09
Egypt twenty-one 0.09
Belarus twenty 0.09
Dominica 6 0.09
Georgia two 0.09
Turkmenistan one 0.09
Russia 122 0.08
Ukraine 61 0.08
Saudi Arabia 48 0.08
South Africa 38 0.08
Guadeloupe 17 0.08
Albania eleven 0.08
Jordan 6 0.08
Mauricio one 0.08
Liechtenstein one 0.08
Colombia 82249 0.07
Uruguay 10881 0.07
Panama 6925 0.07
Guinea Equatorial 450 0.07
Morocco 385 0.07
Lebanon 41 0.07
Belize 37 0.07
Jamaica 27 0.07
Hong Kong 19 0.07
Bahamas 12 0.07
Iraq 8 0.07
Kosovo two 0.07
Meeting one 0.07
Dominican Republic 22057 0.06
Costa Rica 9231 0.06
Paraguay 5936 0.06
Haiti 109 0.06
Algeria 84 0.06
Mozambique 71 0.06
Trinidad and Tobago 44 0.06
Mauritania 14 0.06
Kuwait eleven 0.06
Gabon 9 0.06
Montenegro 6 0.06
Sao Tome and Principe 3 0.06
Palau one 0.06
Ecuador 24603 0.05
Honduras 7885 0.05
Angola 230 0.05
French Guiana twenty 0.05
Vietnam 14 0.05
Iceland 14 0.05
Guinea 5 0.05
Mali 4 0.05
Barbados 3 0.05
Madagascar two 0.05
Kazakhstan two 0.05
Venezuela 36337 0.04
Bolivia 15922 0.04
Guatemala 9480 0.04
The Savior 6976 0.04
Nicaragua 6077 0.04
Aruba 101 0.04
Hungary fifty 0.04
Cayman Islands 2. 3 0.04
Guyana 17 0.04
British Virgin Islands 14 0.04
Serbia eleven 0.04
Cyprus 8 0.04
Ethiopia 8 0.04
Old and bearded 7 0.04
Croatia 8 0.04
Moldova 6 0.04
Bermuda 5 0.04
New Caledonia 3 0.04
Kenya 3 0.04
Tajikistan one 0.04
Somalia one 0.04
Dutch caribbean 84 0.03
Senegal 63 0.03
Curacao 66 0.03
Cape Verde 39 0.03
Lithuania 7 0.03
Armenia 8 0.03
Palestine 5 0.03
Rwanda 4 0.03
Bosnia and Herzegovina 3 0.03
North Macedonia one 0.03
North Korea one 0.03
Cuba 5763 0.02
Thailand 2. 3 0.02
Ghana 10 0.02
Pakistan 9 0.02
Surinam 10 0.02
Turks and Caicos Islands 8 0.02
Sint Maarten 8 0.02
Botswana 8 0.02
Côte d’Ivoire 5 0.02
Tanzania 5 0.02
Malaysia 5 0.02
Fiji 5 0.02
Eel 3 0.02
Papua New Guinea 3 0.02
Namibia two 0.02
Liberia two 0.02
Zimbabwe one 0.02
Djibouti one 0.02
San Marino one 0.02
Congo one 0.02
Bangladesh one 0.02
Saint Kitts and Nevis 7 0.01
Zambia 4 0.01
Togo 4 0.01
St. Vincent and the Grenadines 4 0.01
Chad 3 0.01
St. Lucia 3 0.01
Sri Lanka two 0.01
Niger two 0.01
Cambodia two 0.01
Yemen one 0.01
Timor-Leste one 0.01
Sierra Leone one 0.01
Nepal one 0.01
Malawi one 0.01
Macau one 0.01
Benin one 0.01

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Adsense revenue by country

This capture shows the distribution of income that I have obtained by countries, which is the first thing the report shows.

As you can imagine, knowing which countries offer the highest CPC is key to design your content and positioning strategy, since it is one of the main factors to obtain better income with Adsense.

Obviously, it’s not just about generating any content for the target country, but about analyze your advertising market, demand for products, services and trends, to help us understand what type of niche is the one that best fits and has the best chance of being very profitable.

Why is the Adsense CPC different in each country?

So he advanced a few lines up the advertising market, his competition Y economic level from the country.

It is the same reason why a loaf of bread is not worth the same in Spain as in France or in Mexico.

In addition, we must also take into account the niche we work on: the CPC of a coffee niche in China (where tea goes more) is not the same as in Colombia, where the kings are 😉

Thus, the number of advertisers (advertising pressure), industry competition and demand is what They govern the advertising cost of a specific market.

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