There are many platforms, free and paid, that allow us to do a fairly comprehensive keyword search.
As you will see in this article, the data they show is not 100% exact, although it does offer us a lot of information.
So it is convenient, that you carry out this search on more than one platform to be able to compare them and further refine those results.
But since you have to start somewhere, I am going to explain which one I use the most and which in my opinion is more complete within the free options that we are going to find.
The tool KW Finder , although it is paid, it has a free plan, yes, limited to 5 searches per day and 50 results, but that to start in the search for keywords is more than enough.
By the way, if you have landed here, I recommend that you take a look at this post before, where it is explained what the keywords are and their importance.
Let’s go to the mess!
When you enter this keyword search, this is what you will find, as you can see in the photo there are three options (tabs):
- Suggestions It is the main option, it uses the database and the algorithm of the tool itself to offer you the results.
- Autocomplete (autocomplete) Use Google’s auto-complete feature (Google’s search suggestions) to prepend and add your keyword with different letters or words.
- Questions It is similar to the auto-complete tab and will return questions that include our main keyword.
In addition we can choose the place (country) where to carry out that search as well as the language, so we can focus the search for keywords for the market where our website is designed.
But the best you see all this is with an example.
Analyzing the results
Let’s take the example from the previous post: socks.
We introduce the word calve socks, the location and the language and we give it to find keywords and we get the following:
As you can see the results screen that shows us is divided into two halves:
He side left displays keyword suggestions along with some metrics:
- Trend: the trend of search volume (mini graph) in the last 12 months
- Search (search): the average monthly search volume in the last 12 months
- CPC *: The average cost per click of the keyword in Google Adwords
- PPC *: the level of competition in PPC advertising (min = 0; max = 100)
- KD – The SEO difficulty of a keyword (calm, now we will see it in more detail)
If you want, you can further refine the search according to your needs by using the filters, where you can define intervals, exclude or include some words in the results, etc.
At right side, you can see a score of the keyword that measures the seo difficulty (difficulty of positioning it) of the same, this data is typical of the tool and calculates it, taking into account various factors, comparing the top 10 results in Google for that word key. It also displays the expanded trend graph.
Below this we find the following:
- Google SERP: the first 10 results that Google offers in the search of our keyword
- GIVES (domain authority): value that measures the authority of the domain
- PA (page authority): value that measures the authority of that particular page (url)
- CF (citation flow): score based on the number of links pointing to that url
- TF (trust Flow): scoring based on the quality of those links
- Links: number of external links pointing to this url
- FB – The number of Facebook shares for the URL
- LPS – data that measures the strength of the url (based on all the above factors), the higher it is the more difficult it will be to compete with this search result.
- EV (estimated visits) – Estimated number of visits per month that this SERP position receives.
Keep in mind that much of this data has been created by third parties. This means that it is another company’s interpretation of what Google “might” think about a page or website.
For what should be taken into account as what they are, indicative data. That they can serve us to have a fairly complete reference, but that at no time are they neither official (by Google) nor definitive.
Very well and now that I know what all the data that this tool offers me, I do with it, as I continue.
Well, for the first thing that we are going to take advantage of all this data is to make the decision of whether our keyword is adequate or not, depending on whether it will be very difficult to try to position it due to the stiff competition that exists or if it has little interest for the user (few or no searches).
If we decide to go ahead with it, now is the time to put all these results in order and filter them according to our needs. For this we can export these data to an Excel sheet where it will be easier for us to work with them and order them.
Export keyword search results
For this we click on Export and export to csv
We save the file in the path we want and we have it ready to work with Excel.
After organizing the data a bit we have something like this
All the keywords we have obtained for our search (50 “only” in the case of using the free function).
At this point we can order them as best suits us, discard those that we do not consider appropriate for our topic, etc.
We can refine our search much more repeating all these steps for some other keyword that we have taken from all this research and adding all this data to our Excel sheet.
And now at this point it’s your turn !!!
You have already seen how useful and the amount of data you can get with this simple keyword search process.
Having all this information at hand and ordered you have a fairly clear and concise idea of the terms that people search based on your keyword, which will make it much easier for you to target your articles for those intentions and make it easier for all those people to find.
With a keyword search done efficiently, you will add to your texts, apart from the quality and the response of the user, that this will have to be your merit, the intention of the search, which will make it a little easier for you to position yourself .
Although as I imagine you know, Google unfortunately is not an exact science, so there is nothing guaranteed.
But at least we will know that we have the focus of the subject well placed and it will be a point to add to try to place ourselves in decent positions in the SERPS.