Talking to them, the biggest problem I have noticed is that they do not set any type of objectives for their blog (I am not going to lie to you, it happens the same to me and this is the reason for this article). Actually, let me re-formulate that.
They do not set specific and measurable objectives.
Most people when they start a new blog set the following goals:
• I want to generate a lot of traffic.
• I want my blog to earn a lot of money.
• I want it to take off.
• I want you to replace my work.
• I want you to earn $ X every month.
They don’t tell you anything and don’t give you a processable roadmap that you can follow.
So, in this article, I will share the exact and specific objectives for a blog that I personally set for next year for each site that begins and those I have to organize them better.
You can and should copy them, as I think it is the best way to organize an effective (and realistic) growth plan for any new blog. (Pay attention to me, since I read about micro and macro objectives, I have been able to organize myself better in my business)
Separate the objectives into micro and macro objectives
One of the first step in your planning is to separate your objectives into 2: micro objectives and macro objectives.
Macro objectives = big picture: where I want my blog to be in the long term (years later).
Micro objectives = the short-term image, where I want my blog to be in the short term (the next few months).
There is a clear distinction between these two, and that is the time and speed at which they are implemented.
Macro It is about strategically investing your time, money and energy in worthwhile efforts in the long term. You will not see results overnight. Basically, you are making a calculated bet that the work you do now will pay off in the future.
Micro It moves at micro speed. It’s about rushing, finding and focusing on the things that accelerate growth. You are looking for things that help you take off quickly. It is the most important (and really only plays an important role) in the early stages of the life of a blog.
Micro and macro can mean different things to different people, depending on the context in which you are using them, but this is only the meaning that I give them in relation to building niche sites.
You can also see my article on OKRs, which you can implement with this strategy.
Timelines that must have each stage of the process
The objective micros must be from 0 to 12 months.
And the timeline of the macro targets from 12 to 24 months.
In other words, I hope to reach my micros objectives within the first year and my macro objectives in 2 years.
It is extremely useful to separate your objectives with this format, since your website will be in very different stages for these two time periods.
From 0 to 12 months your site is brand new. You will have little search traffic, minimal amounts of published content, few followers, few backlinks, no networks or strong relationships, no recognizable brands.
From 12 to 24 months your site will be more established in the search engines. You will have a decent amount of published content. You will have developed loyal readers and followers and established a strong network with colleagues and influencers.
Read my article on how to create an Amazon affiliate blog so you can see how it is done and how you can set these types of goals in your blog.
My goals I set it in phases and I recommend the same
The macro and micro objectives that I set for this year 2020
After almost 5 years creating and growing blogs, these are the 5 points I have in my check list for each new blog that I start.
My macro goals:
1. Driving 50,000 visitors per month focusing on SEO (start your startup).
2. Collect an average of 50-100 email subscribers per day (no paid traffic).
My micro goals
1. Create early traffic: it doesn’t need to be consistent or long-term like SEO.
2. The whole purpose of generating traffic is to get my first 1000 subscribers, then grow to 10,000 email subscribers.
3. Build and launch my first product and generate the first $ 5,000 in revenue. (In the beginning I already have it you can see it here, I just have to give it more promotion and get more subscribers)
We will deepen each one.
A closer look at my macro goals
For my long-term goals, I focus on 2 things:
1. Driving 50,000 visitors per month focusing on SEO.
2. Collect an average of 50-100 email subscribers per day (no paid traffic). (I am currently enrolled in 3 to 5 newspapers)
These are the 2 things that matter most. If I can achieve these goals, everything else, like “lots of income” will come naturally.
As a result, they are all that matters to me.
Driving 50,000 visitors per month focusing on SEO.
This will be easy in some niches and extremely difficult in others, depending on the competition.
But my goal with any site is to reach 50,000 visitors per month. And that is all with SEO.
No paid traffic.
My time frame for this is after 2 years. I feel it is a sufficient amount of time to achieve this goal without killing yourself in the attempt.
After reaching 100,000 visitors, the goal will change, but the next milestone will always depend on the niche and the size of the market.
Collecting 50 to 100 email subscribers per day.
If I reach 50,000 visitors per month, I should be able to optimize the site to collect 50-100 email subscribers per day.
Let’s make the calculations to clarify:
50,000 / 30 days = 1666 visitors per day.
On average, I will convert between 2 and 4% of search traffic into subscriptions using pop-up windows, well-located forms and some content updates.
Let’s take the midpoint: 3%.
1666 visitors per day x 3% = 50.
Round up, and there are our 50 subscribers per day.
Why does it matter if you get 50?
Once you reach 50 email subscriptions per day, you can really start earning a lot of money with a blog.
It does not mean that I cannot earn much money with less than that, but 50 per day is what I am aiming at.
If you have 50 subscribers per day, if you can convert 5% of them into a $ 100 product using a launch funnel, that’s $ 250 per day (it is my north with initiatustartup).
But the really large numbers come from product launches and higher priced products.
50 subscribers per day are 1500 per month (150 x 30 days).
If you are launching a product every 4 months, your list will be growing on average 6,000 people each time you launch a new product!
I will not make any calculation, since it is really variable depending on how many subscribers you have in total, the price of your product, your conversion rate, how committed your audience is, etc.
But if you reach these numbers, you will have large product launches and can flirt with the 7-figure mark per year if you know what you are doing and are in a profitable niche.
A closer look at my objective microphones
Unlike my macro goals, my micro goals have changed a lot over the years, as I experiment with new things.
There is much room for improvement in the current process that people go through in their first 12 months of running their blog.
Most people don’t really have any process, but just try to throw a lot of things against the wall and wait for it to stick.
Earn early traffic gains: it doesn’t need to be consistent or long term like SEO.
In the long term, SEO is the best source of consistent and large traffic volumes. But for a new blog, SEO takes a while to start, from 6 months to a year.
So what can we do for traffic before SEO comes into operation?
Instead of focusing on creating link rankings on Google, my main intention is to generate traffic.
What I usually use are guest posts and link building in places where my target audience is already hanging out. Guest posting has been the most reliable / repeatable in all niches if you can do it effectively.
Building my first 1000 subscribers, then growing to 10,000 email subscribers.
All my efforts to generate traffic are made for one reason: to collect 10,000 email subscribers in my first year.
This is divided into two milestones. I want to get my first 1000 subscribers in the first 3 to 6 months, launch my first product and then increase it to 10,000 by the end of the year.
These are reasonable objectives to work in year 1 and it is feasible in different niches.
Building and launching our first product and generating the first $ 5,000 in revenue.
If I am doing everything else correctly, I should be able to reach my goal of generating my first $ 5K with the blog.
The objective here sets a minimum objective.
The micro goal for the first year is not to exhaust myself trying to reach a crazy goal like a million dollars. All it will do is make me lose focus.
All I want to do is get my first $ 5,000 to $ 10,000 in income. The larger numbers will come later when I reach my macro goals.
The first year is more like a stage of development. I am building my audience, launching my first product and making my first sales.
And my results from this stage will reveal ideas and thoughts about the best ways to grow later: like what price points work with my audience, what they need help with, what future products I can build, what product formats are the best, etc. ?
My micro and macro goals work together, and everything is done to achieve the next goal
If you realized, my micro and macro objectives work together. They are only different in scale and speed to adapt to the different conditions that a new site goes through.
In addition, they are realistic. I give myself challenging milestones, where I will really have to work hard to get there, but nothing is unreasonable like “I’m going to start a new blog and make it bigger than WikiHow … this year!”
You may also have noticed that everything is done strategically to help achieve the next goal.
For example, my micro goal of earning early traffic gains is achieved to reach my next goal of getting 1000 and then 10,000 subscribers, which then helps me reach my next goal of earning my first $ 5K.
And my macro goal of growing to 100,000 visitors per month helps reach my next goal of getting 100 new email subscribers per day.
My goals did not always separate it clearly. It used to be like everyone else.
I would start new sites with just one thought in mind:
I WANT IT TO TAKE OFF AND BE HUGE!
I WANT YOU TO DO … 10,000 dollars monthly passively……
But as I said before, this is a very inefficient way of thinking and does not present a clear and actionable path to anything.
By establishing specific measurable objectives, categorized into micro and macro objectives, the process of building new sites is much more agile and easier to follow.
I want to hear from you
If this was useful to give you a realistic range of goals and deadlines, let me know
And if you use goals yourself, share them in the comments! I would love to hear from them!